AEF Sales
Founded on a commitment to quality, safety, and client satisfaction. AEF Sales delivers personalized heat tracing equipment with reliable results.
Who We Are
The Beginning
AEF Sales was founded in March 1964 by Anthony E. Fasolino as the representative for Nelson Electric in the metropolitan New York area. Before starting the company, Tony worked in electrical construction as a member of the IBEW, later serving in the United States Marine Corps during World War II. Following his military service, he attended Rensselaer Polytechnic Institute (RPI) and earned his credentials as a professional engineer. From the very beginning, the company was built on a foundation of strong engineering expertise, practical design knowledge, and firsthand construction experience.
Tony quickly established a reputation for his leadership, technical knowledge, and unwavering commitment to his customers. Whether on a job site or in a conference room, his presence and attention to detail left a lasting impression. He believed every project should be completed correctly, regardless of the challenges involved, and his dedication to quality and customer service became the standard that defined AEF Sales for generations to come.
The Next Generation
In the early 1990s, as Tony began spending more time in Florida enjoying retirement, his son Peter took on a greater leadership role within the company. Bringing a forward-thinking approach to the business, Peter modernized operations by upgrading technology systems, expanding the sales team, and implementing a shared server network that allowed employees to work more efficiently across multiple locations.
One of Peter’s most important initiatives was maintaining local inventory so customers could quickly receive materials when timing was critical. Whether delivered by hand or shipped via UPS, this commitment to responsiveness helped customers avoid delays and keep projects on schedule.
While introducing new technology and operational improvements, Peter remained dedicated to the values his father established. AEF Sales continued its longstanding commitment to exceptional customer service, detailed and well-engineered designs, and dependable on-site support throughout every phase of construction.
And it Continues
Since its founding in 1964, the core values that established the company integrity, service, and technical excellence have remained the foundation of its success. Today, those same principles continue to guide AEF Sales under the leadership of Tony’s grandson, Pietro Fasolino. As the company’s third-generation President, Pietro is committed to building lasting relationships and delivering exceptional value to consulting engineers, contractors, and end users across every project and partnership.
Supported by a dedicated team of factory-trained heat trace specialists, AEF Sales provides expert guidance, responsive service, and dependable technical support throughout New York, New Jersey, and New England. By combining decades of industry experience with a strong customer-first approach, the company continues to earn the trust of its clients while adapting to the evolving needs of the industries it serves.
Our Philosophy
Many manufacturers’ representatives work with a dozen or more principal companies and product lines. AEF Sales takes a different approach, working with only a handful of carefully selected manufacturers. This allows the members of the sales team to develop an in depth knowledge of products and applications and become a resource to our customers who trust our expertise.
The relationships between AEF Sales and the companies we represent average over 45 years. These long term relationships have helped ensure that when our customers require factory support, it will be there.
Our decades of experience have taught us that the only way to guarantee our customers the products they need when they need them is by already having them on the shelf. Our warehouse manages inventory of over 400,000' of heater cable, over 200 kits along with a wide variety of sensors and controls to ensure our customers have immediate access to our product line.
Unlike most sales organizations, no one at AEF Sales works off of commission. There are no short term financial pressures or sales goals that might interfere with the company’s long term goal: growing the business by simply taking care of our customers.
The people at AEF Sales function as a team to provide the best possible service to our customers. Every AEF Team Member has real time accessibility to up to date
inventory status, quotations, shipping information, and other data for a hopefully seamless customer experience. This means that anyone of us can readily assist any of our customers at any time.
From the beginning, we have understood that getting out to the job site, seeing as built conditions first hand, and providing support to the people installing our products is critical to successful heat trace installations.